It was fantastic to be part of this year’s Web in Travel (WiT) conference!
I learnt a lot about the current pain- and passion points all around hospitality and travel. The discussions and debates were exciting to follow, and I sometimes wasn’t sure which side to take. The most dominating subject seems to be how technology can disrupt the booking experience, as well as personalise the customer journey. I believe that soon, Ai will provide outstanding tools to deliver unique content, tailored to the smallest unit of an audience – the individual. Maybe not as spectacular as in Spielberg’s Minority Report (2002) but surely in a way that is unfathomable today.
I’m excited to see how things will develop. I’m convinced that more video and audio content will be needed in the future. But in order to break through the crazy noise out there it won’t be enough to just be ‘louder’. In fact, maybe advertisement will completely give way to the more appealing concept of ‘branded content’.
As a speaker at the conference I was honoured to share our ideas on story-telling in today’s business world. Something new, something fresh hopefully. Please enjoy our journey to Barcelona’s Alma Hotel, and how we discovered its elegance and beauty through sound and music.
Thanks to our creative head, Daniel Kriesl for directing the film (see the link)
// Martin Reiher