Consistency is Key

Today, I would like to lose a word or two on explaining our company’s tag-line:

Consistency is Key.

If you do something often enough, a ratio will appear, Jim Rohn said. This ratio gives us a clearer understanding of who we are dealing with, as we are trying to navigate our ways through social life with endless opportunities. It’s consistency in what you are doing that eventually earns people’s trust, and makes them understand who you are and what you believe in. Those principles apply to the digital world just as well. 

Social Media has given everyone a microphone – and now what?


In a crowded and noisy market place, just being louder than everyone else, we at Meesta believe, is not going to do the job. That’s why we have seen traditional advertisers struggling over the past years. In terms of content marketing, what impact can one single video still have? And how long will it last? What do people remember? 

For us, consistency has two implications; one, being reliable in everything that we do - Always show up on time and deliver at the high standards we set for ourselves - Two, helping our customers to get their message out in the long run, to build trust and loyalty with their audience. 

 We believe that we do it well, and we surely do it often enough – consistency is key.  

// Martin Reiher

Grand Hyatt Film Shoot

We were shooting with Grand Hyatt Singapore this week. The mission was to create a film that communicates brand values, as well as destination characteristics. The result will be one longer main film, accompanied by short versions for social media. Our film itself is built around two characters who experience Grand Hyatt and its location in Orchard Road in fundamentally different ways. Nevertheless, both characters find themselves completely absorbed in the ‘Grand Hyatt experience’, as they create moments and memories of their own. 

Our film, directed by Shoki Lin, is featuring Amber Van Twest whose wonderful charms and looks made the story personal and believable.

Many Thanks to Grand Hyatt and everyone on the team for those amazing two days of shooting. 

// Martin Reiher