Knowing how to tell a story is more important than having one.

Every story in this universe has been told – a million times. Love, hate, challenge, success, conflict, reconciliation, birth and death…the material isn’t new, but your point of view always is. When trying to inspire audiences we don’t need to fetch far. The things that we do on a daily basis, the things that we take great care of, are exactly the stuff that insipires other people as well. 

All that matters, in an increasingly dense world, is finding a unique angle, a nuance, a perspective that differentiates your point of view from others. This is a skill that knows no shortcuts. Just like working out in the gym, you have to put in the hours to eventually become good. 


I will be speaking about story-telling at the Web in Travel (WIT) conference on October 17th. Check out the link if you want to find out more.

// Martin Reiher